This project goes far beyond the boundaries of traditional advertising. It presents an artistic film that celebrates the true value of living within Hayat Villa, at the heart of Tharwa Smart City.

Our creative direction focuses on crafting a striking visual contrast between serene tranquility and refined luxury—capturing the essence of the villa’s atmosphere.

We employed exceptional visual aesthetics and meticulous lighting, highlighting fine details that reflect the quality of the finishes and the sophistication of the smart-home systems.

The film unfolds as a visual mosaic of moments and stories, all taking place within the world of one Hayat Villa. Each shot—whether silent or supported by dialogue—serves as a standalone chapter illustrating the richness of life and the memories created in this home.

We open with a calm scene of a woman waking up, descending the staircase in quiet elegance. As she walks, a voice command triggers Alexa to open the curtains, allowing natural light to flow in—marking the beginning of a rising rhythm and revealing the story hidden within the architecture.
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