NUSUK is a commercial TVC produced by Engine Film for the Ministry of Tourism in Saudi Arabia. The project reflects a refined visual identity, cinematic storytelling, and a modern cultural narrative crafted in Riyadh.
This production highlights the spirit of Saudi hospitality and spiritual journey through elevated visuals, intentional lighting, and carefully directed performance.






Saudi youth-led initiatives racing to turn ideas into real impact, with Misk and the Gates Foundation.

From the looms of Makkah to the walls of the Kaaba: the yearly journey of the Kiswa.

Misk beneficiaries on the journeys that shaped them and the paths they went on to shape.

Two young designers and an incense burner shaped by the architecture of Jeddah and the Kaaba.