The film captures a family's unique bonding moment as each generation sings their own song, highlighting the diversity of musical tastes over time. A young protagonist marvels at these differences, discovering the one song that unites all— the song of the nation.
Produced collaboratively with Engine and Creative Cam, this live musical piece honors Saudi Arabia's 96th National Day, portraying a heartfelt tribute to the homeland through music that transcends generations.

Saudi youth-led initiatives racing to turn ideas into real impact, with Misk and the Gates Foundation.

From the looms of Makkah to the walls of the Kaaba: the yearly journey of the Kiswa.

Misk beneficiaries on the journeys that shaped them and the paths they went on to shape.

Two young designers and an incense burner shaped by the architecture of Jeddah and the Kaaba.